The Valley International Trade Association Newsletter

December 2009
VITA's mission is to promote the Greater San Fernando Valley as a leader in international trade by providing our members with valuable resources, informational programs, and referral assistance and networking opportunities.
VITA Global Networking Breakfast 
"Doing Business in Brazil" 
 
Date: Wednesday - January 20, 2010
Time: 7:30 a.m. - 9:00 a.m.
Location: The Valley Economic Alliance
5121 Van Nuys Blvd., 2nd Floor
BFG Board Room
Sherman Oaks, CA 91403
One of our confirmed speakers is Mr. Rogelio Douglas-CEO and Founder, GBD Consulting. Register and find out more at our website www.vitainternational.org.  For additional information, please call Darcy Winters at 818-379-7000 x109.
 
Member Price:
$20.00
Non-Member Price: $25.00
VITA Welcomes New Member
Monique Bryher, broker-associate, Keller Williams Realty 
 
The Valley International Trade Association would like to introduce our newest member - Monique Bryher. Ms. Bryher is a broker-associate with Keller Williams Realty. She is a full-service Realtor who sells both residential and commercial properties, including bank-owned, probate and properties held in trusts by lending institutions. She is currently interested in purchasing pools of local distressed properties for investors to rehabilitate and resell.
 
Monique is also the founder and publisher for the California Real Estate Fraud Report www.CaliforniaRealEstateFraudReport.com, a free subscription e-journal that reports on mortgage, real estate and related fraud prosecutions and civil litigation in California. She can be reached by phone at 818-430-6705 or by email at monique.bryher@gmail.com.

India Beckons in 2010
In 2010 where will you look for new opportunities for international trade 

In 2010 where will you look for new opportunities for international trade?  The so-called BRIC countries, Brazil, Russia, India and China seem to be the first place. However some experts are starting to use the acronym, BIC, since Russia's interest and alignments seem uncertain.
India's economy showed unexpected strength in Q3 2009, growing at 7.9 percent. The slowdown following the crash of Lehman brothers in 2008, did not affect India much since its banks were secure and exports form a smaller portion of its overall trade than other BRIC countries. In 2010, India's government and private sector will have continued confidence to import American products and services. The Indian consumer loves American brands and is intrigued by American culture and this has created a latent demand for all things American, if (and this is a BIG if) the U.S. company knows how to adapt to India
We see interest in American consumer products, ranging from California pistachios to electronics; franchises of any American services from training, to restaurants, to media properties (magazines, licenses of brands, anything Hollywood) to apparel and shoes, to education and training, to medical products.
On the business-to-business side, energy infrastructure is a big push in India: clean energy, coal-based plants, nuclear power, solar technology, natural gas, even oil to some extent. I write this as I am on a nuclear-industry trade mission to India, since the country plans to spend over $60 billion on new plants in years to come. Defense related initiatives are also huge in India today. Boeing and Lockheed have recently won over $3 billion in contracts and are both serious bidders for almost $20 billion of current and upcoming RFPs ranging from helicopter, to fighter planes, to network-centric warfare support. 
Living in California, with a huge agriculture-related industry, we should be cognizant that India is an active market for California produce (almonds, pistachios, raisins are already shipped but many more products can be sold) and for agriculture-related technology (machinery, processes, fertilizers, training).  Improving living standards in India will continue to create new demand in India.
India's Prime Minister, Oxford economist Dr. Manmohan Singh spent three days in DC just prior to Thanksgiving; this was the first time that President Obama hosted an official "state dinner" (the one that attracted the famous gatecrashing Salehi couple). Beyond national security alignment, the primary discussion topics all revolved around business opportunity. The money is there friends. Are you ready to put in the effort to claim it?
Gunjan Bagla, author of "Doing Business in 21st Century India (Hachette 2008), is Managing Director of Amritt, Inc, Cerritos CA (www.amritt.com).

Small Business Power to Capture Global Consumers
Written by Ayse Oge, President Ultimate Trade
 
 
Since World War II, trade growth has contributed an average of about $1 trillion a year to America's income(in 2003), according to economists at the Peter G. Peterson Institute for International Economics. Strong exports have always been able to invigorate the American economy, and the tremendous innovative and creative power of small U.S. businesses can fuel global sales and help create jobs in the domestic market. Power Curbers Inc., a small firm based in Salisbury N.C. specializing in construction equipment, would have gone bankrupt during the present slow-down of the U.S. economy if it had not gone global. Dyke Messinger, the company's CEO, attributes its success in overseas sales to heavy infrastructure development in other countries. International sales were comprised of 75% of the company's overall business at the present time (LA Times, October 4, 2009).
 
As American consumers cut back on their consumption in response to the economic recession, a large number of small and mid-sized U.S. firms look to the huge potential of emerging markets such as India, China, Brazil and Eastern European countries. These countries have a combined population of 2.6 billion people, and many of them are affluent and young in contrast to the aging population of Western Europe, Japan and the United States.
 
Small businesses have the following advantages when going global:
 
  • With no bureaucratic layers, they can respond to market needs and requests
  • With closer ties to customers, they can dscern market trends  without formal research
  • They can build a strong global brand
  • They can create a lucrative international niche through specialization
  • They can take calculated and educated risks in international trade to expand their businesses
  • They can gain competitive know-how and knowledge to innovate new products and services.
Power Curber's bold move toward exports is exemplary in encouraging other small businesses to integrate into the world markets. Small firms need to focus on locating international distributors through trade fairs, Internet marketing and designing a global consumer-friendly website to attract prospective foreign buyers.
 
The U.S. has a tremendous competitive advantage in terms of its risk-taking culture, capital formation and economic vibrancy that works for global entrepreneurs. A strong teamwork between the government and businesses is required to tap into small business power in delivering jobs and higher living standards in the U.S. economy.
 
Ayse Oge is President of Ultimate Trade and can be reached at:
www.goglobaltowin.com or by e-mail at oge@earthlink.net

  
Resources 
U.S. Commercial Service
Founded in 1980, the U.S. Commercial Service is an agency of the U.S. Department of Commerce, which assists U.S. companies, particularly small and medium-sized businesses with sales in international markets.  Our network includes 107 U.S. Export Assistance Centers throughout the United States and more than 150 offices overseas in 87 countries.  Visit the U.S. government's export portal at http://www.export.gov.
Buy USA E-Newsletter
The U.S. Department of Commerce Commercial Service has an excellent E-newsletter Asia Now eNews.  Please refer to the following website to subscribe www.buyusa.gov/asianow/enews.html.  Each month there is a detailed article on a featured country as well as reports on needs in various Asian countries for US products and services, and information about trade shows and events throughout the region.
GlobalCalifornia.com
On-line resource directory of public and private sector global trade related organizations.  GlobalCalifornia.com is currently a simple online directory for California's dynamic trade promotion and investment community based on industry sectors, such as, legal, trade finance, marketing, educational, logistics and other sectors in global trade.  Eventually, the website will employ a sophisticated searching mechanism through a natural language query interface to identify qualified online sources of information and solutions in California, combined with the ability for the user to summon on-demand online support in real time or offline through the California Trade Partners network.
VITA and MBITA are currently offering exclusive sponsorship opportunities for GlobalCalifornia.com.  Please contact Tony Livoti at 831-335-4780 or by e-mail: tlivoti@mbita.org to get on the ground floor of California's premiere gateway to global trade.
TradePort 
California's Gateway to Global Trade
TradePort is a cooperating partner of VITA and a repository of free information and resources for businesses that seek to conduct international trade to and from California.  Created in 1996, TradePort is backed by an alliance of regional trade associations that assist California export and import businesses.  Includes information on California Trade Statistics, TradePort Network, Export & Import Tutorials, Online Trade Services, Market Research, and a Trade Library.  Go to www.tradeport.org.
CalTrade Report
The CalTrade Report is the only dedicated source, online or in print, for international business news/information in and about the world's fifth largest economy, California.  This edition is brought to you free-of-charge courtesy of Valley International Trade Association.  Click Here for the most recent edition of the CalTrade Report with the latest news.
VITA
In This Issue
VITA Global Networking Breakfast
VITA Welcomes New Member
India Beckons in 2010
Small Business Power to Capture Global Consumers
U.S. Commercial Service
Buy USA E-Newsletter
GlobalCalifornia.com
TradePort
CalTrade Report
Quick Links
Darcy Winters
VITA Newsletter Editor