The Valley International Trade Association Newsletter

July 2009
VITA's mission is to promote the Greater San Fernando Valley as a leader in international trade by providing our members with valuable resources, informational programs, and referral assistance and networking opportunities.
VITA Global Networking Breakfast 
"Introduction to The Port of Los Angeles and The World Trade Center Association" 
 
Date: Wednesday - July 15, 2009
Time: 7:30 a.m. - 9:00 a.m.
Location: The Valley Economic Alliance
5121 Van Nuys Blvd., 2nd Floor
BFG Board Room
Sherman Oaks, CA 91403
Our confirmed speakers are Mr. Jim MacLellan, Director of Trade Services, The Port of Los Angeles, and  Mr. Greg Moore, Senior Trade Manager, World Trade Center Association. Mr. MacLellan and Mr. Moore will provide an overview of  the resources available for businesses from this organization. Register and find out more at our website www.vitainternational.org.  For additional information, please call Darcy Winters at 818-379-7000 x109.
 
Member Price: $20.00
Non-Member Price: $25.00
Women in Business Award Luncheon
Date: Wednesday - July 15, 2009
Time: 11:30 AM - 1:30 PM
Price: $75.00 per person
Location: Airtel Plaza Hotel
7277 Valjean Avenue
Van Nuys, CA  91409

The eighth annual San Fernando Valley Business Journal Women in Business Awards Luncheon will be held on Wednesday, July 15, at the Airtel Hotel.  The women in business awards honor outstanding achievements made by local business women. The 2009 award categories include business executive of the year, business owner of the year, rising star, trailblazer, manager of the year and many others.  VITA is pleased to announce that two members of our Board of Directors were nominated as outstanding women in business.  Ayse Oge, Ultimate Trade, Vice-Chairman, VITA Board of Directors and Katherine Whitman, Pomegranate International, Chairman, VITA Board of Directors. To Register please call 818-676-1750.
US-Jiangsu China Solar Business Summit 2009
Date: Friday, July 17th, 2009
Time: 9:00 a.m. - 5:00 p.m.
Location: USC Davidson Executive Conference Center, 3415 South Figueroa Street, Los Angeles, CA 90007
Price: Registration is $50.00
Why Attend: Providing a business platform for the US - CHINA PV Solar Sector to share solar energy policies, best practices, new technologies and innovations
The 21 leading PV companies of Jiangsu comprise this China Solar Energy Business delegation. They take the lead in every steps of the
Solar industrial chain in China. Xuzhou Zhongneng and Yangzhou Shunda have a reputation in the areas of high-purity silicon refining, drawn rod and slicing. Wuxi STP, Nanjing CEEG, Nantong Linyang Electronics, Changzhou Trina Solar Energy, Suzhou CSI and Yangzhou JA Solar are well-known in the areas of cell chips and modules. Changzhou Huasheng Tianlong and Wuxi Suntech Power are famous in equipment manufacturing. Among them, Wuxi Suntech Power and Yangzhou JA Solar are among the top 10 PV companies in the world. The detailed information can be found at http://www.jiangsu-us.com/home/channels/54.html
Latin America Trade Market Overview 

When: Tuesday, July 21, 2009
Time: 8:30 AM to 11:00 AM
Price: $25.00 Chamber members and $35.00 Non-Members
Location: Los Angeles Chamber of Commerce
                Board Room
                350 Bixel St.
                Los Angeles, CA 90017
Online registration open until 7/20/2009

Learn basic Exporting Strategies for Latin American markets.
Topics include:
  • Business Outlook
  • Moving your Goods
  • Trade Financing
  • Local Resources

Sponsorship opportunities are available, contact Global Initiatives Manager Jasmin Sakai-Gonzalez, 213.580.7569 or jgonzalez@lachamber.com.

Rediscovering Markets for Business & Leisure Travel 
Mike Paige Managing Director Le Rêve Destination Services
Introducing one of our newest Valley International Trade Members, Le Reve Destination Services.  Currently Mike and his wife Taya are the owners of Le Rêve Destination Services, which is a Destination Sales and Marketing Company specializing in establishing a cross-cultural and economic exchange by connecting affluent clients with access to luxury services, venues, and experiences.
 
Most recently, Mike and Taya Paige embarked upon a business trip to Dubai for one month. The objective of this initiative was multifaceted. First, Le Rêve was marketing Southern California as elite, exclusive, luxury destination to government agencies, corporations, and prominent families in the U.A.E. Additionally, this was not a one-way fact finding mission, rather Mike and Taya Paige sought to rediscover the cross cultural exchange between the two regions which has been lost over the past nine years.  Le Rêve is hoping to re-establish Middle East business and leisure travel to the U.S. which was once a staple of their summers away from the desert.  The Le Rêve marketing initiative was unique in its concept and conclusions which Mike has delivered to business representatives as well as the U. S. Dept. of Commercial Development.
 
Interested in generating business from the Middle East in 2009, but unsure how to pursue it?  If you are seeking insight as to access and pull through of Middle Eastern Leisure travel markets, Mike would like to discuss sharing the Le Rêve initiative with your group.  It's hard to find someone with more diverse experience and talent in the travel management industry than Mike. Over the past 30 years, he has held numerous corporate positions including management training, marketing, field sales, and meetings & conventions management.  He has literally traveled the globe, accomplishing everything from planning and implementing award ceremonies for the International Olympic Committee (IOC) to winning awards himself for management excellence.  For more information, Mike can be reached by E-mail at Mike@LeReveOC.Com or by Phone, 949-347-0200 or visit the website at www.LeReveOC.com.
Empowering Power of BRIC Nations 
By Ayse Oge

BRIC is an acronym that refers to the fast- developing economies of Brazil, Russia, India and China. The acronym was first used by Goldman Sachs in 2001 and has become an established name in the global business. Goldman Sacs indicated that they are growing so fast that the combined economies of BRIC could surpass the combined economies of the current richest countries of the world by 2050. Here are some facts about BRIC countries:

  • The four countries currently account for more than a quarter of the world's land area and more than 40% of the world's population.
  • Four BRIC nations seek to play an important role in the global economy.
  • They are disparate in terms of their economic positions; for example, Russia and Brazil are commodity exporters, whereas China is a big commodity importer; China is in favor of the Doha trade round, India is against it; India and China are striving to increase their influence in the Indian Ocean, and Russia and China compete in Central Asia.
  • Almost 60% of all the increase in the world output that occurred in 2000-2008 happened in developing countries; half of it took place in BRIC alone.
  • Economic activity has been growing among BRIC nations recently; China overtook the U.S. to become the largest export market of Brazil. China is also the largest exporter to India. Brazil is currently receiving investment funds from China: $10 billion into Petrobras, Brazil's state-run oil company.
  • Demand for Brazilian planes from Embraer, refrigerators from China's Haier appliance maker and gas from Russia's Gazprom are increasing.

On June 16, 2009, the leaders of the BRIC countries held their first official summit in Yekaterinburg and issued a declaration calling for the establishment of a multi-polar world order. They discussed topics such as asserting more participation in the global economic and financial arena, and reforming the IMF. Even though the joint statement indicated a "diversified, stable and predictable currency" system, it did not challenge the fact of the dollar being the world's global reserve currency.
 
The spectacular growth of the BRIC countries not only lifted hundreds of millions out of poverty, but will also increase demand for American products and services. The rise of BRIC nations presents excellent opportunities for competitive and export-ready U.S. small and mid-sized companies to grow and provide the needed boost to our economy.
 
Ayse Oge, Ultimate Trade LLC, International Trade Consulting, Speaking and Training. She can be reached by e-mail at oge@earthlink.net or by phone 818-609-9196.  www.goglobaltowin.com

Resources 
U.S. Commercial Service
Founded in 1980, the U.S. Commercial Service is an agency of the U.S. Department of Commerce, which assists U.S. companies, particularly small and medium-sized businesses with sales in international markets.  Our network includes 107 U.S. Export Assistance Centers throughout the United States and more than 150 offices overseas in 87 countries.  Visit the U.S. government's export portal at http://www.export.gov.
Buy USA E-Newsletter
The U.S. Department of Commerce Commercial Service has an excellent E-newsletter Asia Now eNews.  Please refer to the following website to subscribe www.buyusa.gov/asianow/enews.html.  Each month there is a detailed article on a featured country as well as reports on needs in various Asian countries for US products and services, and information about trade shows and events throughout the region.
GlobalCalifornia.com
On-line resource directory of public and private sector global trade related organizations.  GlobalCalifornia.com is currently a simple online directory for California's dynamic trade promotion and investment community based on industry sectors, such as, legal, trade finance, marketing, educational, logistics and other sectors in global trade.  Eventually, the website will employ a sophisticated searching mechanism through a natural language query interface to identify qualified online sources of information and solutions in California, combined with the ability for the user to summon on-demand online support in real time or offline through the California Trade Partners network.
VITA and MBITA are currently offering exclusive sponsorship opportunities for GlobalCalifornia.com.  Please contact Tony Livoti at 831-335-4780 or by e-mail: tlivoti@mbita.org to get on the ground floor of California's premiere gateway to global trade.
TradePort 
California's Gateway to Global Trade
TradePort is a cooperating partner of VITA and a repository of free information and resources for businesses that seek to conduct international trade to and from California.  Created in 1996, TradePort is backed by an alliance of regional trade associations that assist California export and import businesses.  Includes information on California Trade Statistics, TradePort Network, Export & Import Tutorials, Online Trade Services, Market Research, and a Trade Library.  Go to www.tradeport.org.
CalTrade Report
The CalTrade Report is the only dedicated source, online or in print, for international business news/information in and about the world's fifth largest economy, California.  This edition is brought to you free-of-charge courtesy of Valley International Trade Association.  Click Here for the most recent edition of the CalTrade Report with the latest news.
VITA
In This Issue
VITA Global Networking Breakfast
Women in Business Luncheon
US-Jiangsu China Solar Business Summit 2009
Latin America Trade Market Overview
Rediscovering Markets for Business & Leisure Travel
Global Training
U.S. Commercial Service
Buy USA E-Newsletter
GlobalCalifornia.com
TradePort
CalTrade Report
Featured Article
Quick Links
Darcy Winters
VITA Newsletter Editor
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This email was sent to dwinters@valleyofthestars.org by information@economicalliance.org.
Valley International Trade Association | 5121 Van Nuys Blvd., Suite 200 | Sherman Oaks | CA | 91403