The Valley International Trade Association Newsletter

October 2009
VITA's mission is to promote the Greater San Fernando Valley as a leader in international trade by providing our members with valuable resources, informational programs, and referral assistance and networking opportunities.
VITA Global Networking Breakfast 
"Global Entrepreneurs" 
 
Date: Wednesday - November 18, 2009
Time: 7:30 a.m. - 9:00 a.m.
Location: The Valley Economic Alliance
5121 Van Nuys Blvd., 2nd Floor
BFG Board Room
Sherman Oaks, CA 91403
One of our confirmed speakers is Mr. Carlos Sol, President, Connections Unlimited. Business experts will speak about doing business in international trade successfully in a "Best Practices" format. Register and find out more at our website www.vitainternational.org.  For additional information, please call Darcy Winters at 818-379-7000 x109.
 
Member Price:
$20.00
Non-Member Price: $25.00
2009 Leadership Conference 
Strength, Connect and Strategies for Success 
Date: Thursday, October 22, 2009
Time: 7:30 a.m. - 2:00 p.m.
Location: Embassy Suite Hotel
11767 Harbor Blvd
Garden Grove, CA 92840
Price: Free Seminar, Luncheon $25.00

Asian America Business Women Association and  Saban - South Asian Business Network, invite you to the women leadership conference.
 
The purpose is to inspire, challenge and provide new knowledge and skill to help women achieve a better balance in their lives.
 
Program info & RSVP: www.aabwa.org
 
South Africa Trade & Investment Development Conference
October 28 - 29, 2009
Gathers Strategies, Inc. seeks to identify and engage Valley International Trade Association (VITA) member companies and San Fernando Valley entrepreneurs that may wish to facilitate trade, investment and strategic partnerships in South Africa.
 
As a result of our long standing involvement and engagement in U.S. - Africa policy, trade and investment and our work on behalf of California companies seeking to develop new opportunities in South Africa, Gathers Strategies, Inc. has been selected to participate in an invite only trade and investment conference in Johannesburg, South Africa - The Africa Dialogue 2009 - taking place October 28- 29.  This important conference will include discussions with the new government leadership in South Africa, the leadership of all nine provinces, and leading companies and business and trade organizations.
 
This trip is an opportunity to advance the interests of California companies seeking to identify and develop opportunities in South Africa and will leverage key relationships in South Africa to also undertake specific market research and business development on behalf of a select number of firms while there.
 
While the requirements for each project sponsor might differ, our goal is to deliver: 
  • An update/overview of South Africa's current macro political and economic climate;
  • Relevant information on the status of certain economic sectors and specific opportunities that relate to the clients we are representing;
  • Identification of and meetings with relevant counterparts in the sectors relevant to the project issues of our clients;
  • A final report tailored to each client sponsor upon return from South Africa with recommended action plans.

For further information about this opportunity and to discuss your project need, and costs associated with this research and development trip, please contact Dwayne Gathers at 213-291-6199 (direct) or dgathers@gathersstrategies.com.

UCLA Extension Programs 
Certificate in International Trade and Commerce 
UCLA Extension offers Certificate in International Trade & Commerce (ITC) programs and courses. UCLA Extension can deliver a program onsite to the client.  If there are 15 to 20+ individuals interested in a specific ITC courses or certificate programs, UCLA Extension Custom Programs can adapt a customized program (to meet organizational objectives), and deliver it onsite to VITA or a VITA member company.  This is cost effective (time-wise and geographically) for employees not interested in commuting.  It also provides an opportunity to communicate timely information across the organization in a consistent manner.  And, in some cases, employees can readily utilize their tuition reimbursement benefit.
For additional information, please see

Certificate programs:
 
Certificate in International Trade and Commerce, Import/Export Operations Concentration (CF534)
 https://www.uclaextension.edu/r/ProgramDetails.aspx?reg=CF534
Certificate in Business Administration with Concentration in International Trade and Commerce (CF325) https://www.uclaextension.edu/r/ProgramDetails.aspx?reg=CF325
Certificate in General Business Studies with Concentration in International Trade and Commerce (CF320)
https://www.uclaextension.edu/r/ProgramDetails.aspx?reg=CF320
Certificate in International Trade and Commerce (CF532)
 https://www.uclaextension.edu/r/ProgramDetails.aspx?reg=CF532
 Certificate in International Trade and Commerce, Financial Management Concentration (CF535)
https://www.uclaextension.edu/r/ProgramDetails.aspx?reg=CF535
 Certificate in International Trade and Commerce, Global Business Management Concentration (CF533)
 https://www.uclaextension.edu/r/ProgramDetails.aspx?reg=CF533
 
UCLA Extension Certificate in International Trade & Commerce programs and courses can be helpful for professionals seeking to prepare for the national 'Certified Global Business Professional' designationsupported by the U.S. Dept. of Commerce, the U.S. Small Business Administration, and FCIB - An Association of Executives in Finance, Credit and International Business.  For additional information to become a Certified Global Business Professional, go to
Brazil - Emerging Player in Global Stage
By Ayse Oge
The International Olympic Committee's choice to have Brazil host the 2016 summer games paves the way for tremendous opportunity in expanding the Olympic spirit, by Brazil becoming a global player in international trade.
 
With a population close to 200 million and a landmass similar to the U.S., Brazil has the largest and the most complex market in Latin America. Some facts about Brazil:
 ·  Brazil's economy is expected to grow by 4% to 6% every year. According to a forecast released by the International Monetary Fund, the country is at the forefront in taking Latin America out of its recession.
·   Brazil's economy benefits largely from the robust demand for its iron, timber, and crops such as sugar cane and soybean. The discovery of new oil reserves is expected to make the country a potential energy exporter in 2012.
·  Brazil's manufacturing, retail and service industries have a healthy growth pattern. The country's large consumer base has an appetite for a wide range of tastes.
·  Foreign investment in factories and offices has been increasing lately despite the global recession.  
·  The country is reaping the rewards of recent years of conservative economic planning.
 
Brazil's market challenges include uneven income distribution, high unemployment rates and a commodity-driven and largely informal economy.  U.S. exporters need to know the domestic environment, including both the explicit and implicit costs of doing business in Brazil (referred to as "Custo Brasil"). Such costs involve distribution, government procedures, employee benefits, environmental laws, and different tax calculations. Logistics are a particular challenge, due to the fragmented nature of distribution channels.
 
Potential market opportunities for U.S. exports and investment include: Agricultural Equipment, Agriculture, Aircraft and Parts, Airports, Computer Software, E-Commerce, Highways, Insurance, Iron and Steel, IT Hardware, Medical Equipment, Mining, Oil and Gas, Pharmaceuticals, Pollution Equipment, Ports, Railroads, Safety & Equipment, Telecommunications and Tourism.
 
The U.S. Department of Commerce's website provides comprehensive data on Brazil's market opportunities for U.S. exporters. It can be accessed at:
 
http://www.focusbrazil.org.br/ccg/PDFs/ccg_all_in_one.pdf
 
You can get further information from the officials through the Brazilian Consulate in Los Angeles:
Setor Comercial
trade@brazilian-consulate.org
Contacts at the Consulate are:
Edna R. Shelby
Raquel B. Davies
Walter Leao
 
Ayse Oge is President of Ultimate Trade, International Trade Consultant, Speaker and Trainer and can be reached by www.goglobaltowin.com.  Email:oge@earthlink.net
 

Port of Los Angeles and San Pedro's Next Phase
Article excerpt from Jacob Adelman
The Associated Press
The hulking container ships that ply the Port of Los Angeles already provide Southern California with a major source of revenue. Soon they could also provide the scenery for what port officials hope will be the region's newest tourist destination.  Harbor commissioners are set to vote today on the port's $1.2 billion plan to remake the jumbled strip of parking lots, seafood stalls and ramshackle marina into a seaside promenade bookended by passenger wharfs that could host the world's biggest cruise ships.
Planners say the redevelopment would help sustain the gentrification of San Pedro - where upscale bars and coffee shops share downtown streets with tattoo parlors that have inked generations of longshoremen - and diversify a maritime economy dominated by the shipping industry hit by economic downturn. " It gives the waterfront - a big section of the port - back to the people," said the port's executive director, Geraldine Knatz.
 
Officials intend to finance the renovations with about $900 million in port revenue and other public funds, with the rest coming from private developers.  The plan is a the latest incarnation in a decade - long series of efforts to develop the port for walkers, bikers, diners and shoppers.  Backers hope the current scaled - down project, including eight miles of waterside walking paths that will meander from the soaring Vincent Thomas Bridge to the breakwater cradling part of Cabrillo Beach, will get the harbor commissioners' nod.
 
Under the port's plan, the tanks and other unsightly elements would be removed from the waterfront to make way for the parks, fountains and other attractions along the harbor side footpath.  The plan also calls for the complete redevelopment of Port O' Call, a complex of now rundown restaurants and food stalls built in the mid-1960's during the port's last major effort to tempt visitors to the harbor.  The plans most controversial element is the proposed construction of a so-called Outer Harbor cruise ship terminal on a pier beside Cabrillo Beach, a quiet sandy strip popular with Kayakers and windsurfers within the breakwater that protects the harbor.  Neighbors are opposed to that part of the plan because the 1,400 foot - long cruise ships using the facility would block views of the ocean and impede boaters using marinas near the beach.
 
Harbor officials say the cruise ships will only visit the terminal a few hours each week and insist the development is necessary if Los Angeles is to meet the cruise industry's demands, since the berths in the existing terminal up the channel are too small to simultaneously hold more than two of the large ships that operators are trending toward.  If the port does not make space for the larger ships, cruise operators will take their business to other cities, such as San Diego and San Francisco where larger terminals are being built, Knatz said The Port of Los Angeles recently inked a two-year deal with Disney Cruise Line that makes Los Angeles its West Coast home post starting in 2011.  Knatz said she believes the Outer Harbor's development is key to having Disney remain at the port.
 

 

Resources 
U.S. Commercial Service
Founded in 1980, the U.S. Commercial Service is an agency of the U.S. Department of Commerce, which assists U.S. companies, particularly small and medium-sized businesses with sales in international markets.  Our network includes 107 U.S. Export Assistance Centers throughout the United States and more than 150 offices overseas in 87 countries.  Visit the U.S. government's export portal at http://www.export.gov.
Buy USA E-Newsletter
The U.S. Department of Commerce Commercial Service has an excellent E-newsletter Asia Now eNews.  Please refer to the following website to subscribe www.buyusa.gov/asianow/enews.html.  Each month there is a detailed article on a featured country as well as reports on needs in various Asian countries for US products and services, and information about trade shows and events throughout the region.
GlobalCalifornia.com
On-line resource directory of public and private sector global trade related organizations.  GlobalCalifornia.com is currently a simple online directory for California's dynamic trade promotion and investment community based on industry sectors, such as, legal, trade finance, marketing, educational, logistics and other sectors in global trade.  Eventually, the website will employ a sophisticated searching mechanism through a natural language query interface to identify qualified online sources of information and solutions in California, combined with the ability for the user to summon on-demand online support in real time or offline through the California Trade Partners network.
VITA and MBITA are currently offering exclusive sponsorship opportunities for GlobalCalifornia.com.  Please contact Tony Livoti at 831-335-4780 or by e-mail: tlivoti@mbita.org to get on the ground floor of California's premiere gateway to global trade.
TradePort 
California's Gateway to Global Trade
TradePort is a cooperating partner of VITA and a repository of free information and resources for businesses that seek to conduct international trade to and from California.  Created in 1996, TradePort is backed by an alliance of regional trade associations that assist California export and import businesses.  Includes information on California Trade Statistics, TradePort Network, Export & Import Tutorials, Online Trade Services, Market Research, and a Trade Library.  Go to www.tradeport.org.
CalTrade Report
The CalTrade Report is the only dedicated source, online or in print, for international business news/information in and about the world's fifth largest economy, California.  This edition is brought to you free-of-charge courtesy of Valley International Trade Association.  Click Here for the most recent edition of the CalTrade Report with the latest news.
VITA
In This Issue
VITA Global Networking Breakfast
2009 Leadership Conference
South Africa Trade & Investment Development Conference
UCLA Extension Programs
Brazil - Emerging Player in Global Stage
Port of Los Angeles and San Pedro's Next Phase
U.S. Commercial Service
Buy USA E-Newsletter
GlobalCalifornia.com
TradePort
CalTrade Report
Quick Links
Darcy Winters
VITA Newsletter Editor